1616 / arita japan
The Stackable
2023
Assisting art direction for arita japan´s ‘TY Standard’ collection –
a minimalist, versatile and highly functional collection, as all the elements stack densely.
Made with The Table Project and All The Way To Paris.
Copyright© 2023, The Table Project
a minimalist, versatile and highly functional collection, as all the elements stack densely.
Made with The Table Project and All The Way To Paris.
Copyright© 2023, The Table Project
Another Aspect
Pop-Up – The Wardrobe Staple
2023
Concept and design for the danish clothing brand Another Aspects Pop-Up event on Møntergade, Copenhagen.
What would happen with the fashion industry if the narrative about clothing wasn’t bound to values like constant change and renewal?
A narrative that has taught us not to appreciate the clothing we already have, but to constantly consume and redefine our identity, creating a damaging and unhealthy clothing culture.
In this publication, we turn our attention to the industry’s narrative of clothing, and how it is portrayed through images. Images that want to persuade us all the time, without us even noticing their total impact on our consumption habits.
So, in a world where everything resurfaces as new versions, this publication pays a tribute to what already exists.
Deadstock is a ´new` old narrative that explores a visual language of clothing. Looking at tempo, movement, body language, and tactility, we experiment with how to reproduce existing images of clothing in new translations and representations. Challenging how we understand and look at clothing through images.
A narrative that has taught us not to appreciate the clothing we already have, but to constantly consume and redefine our identity, creating a damaging and unhealthy clothing culture.
In this publication, we turn our attention to the industry’s narrative of clothing, and how it is portrayed through images. Images that want to persuade us all the time, without us even noticing their total impact on our consumption habits.
So, in a world where everything resurfaces as new versions, this publication pays a tribute to what already exists.
Deadstock is a ´new` old narrative that explores a visual language of clothing. Looking at tempo, movement, body language, and tactility, we experiment with how to reproduce existing images of clothing in new translations and representations. Challenging how we understand and look at clothing through images.
Identity- and label design for the African-Scandinavian skincare brand Aasai Skincare a handmade and natural product line based on African skincare traditions.
Photos by Ocean Content.
Photos by Ocean Content.
Mads Nørgaard
Fall Lookbook
2022
Editorial Design For Mads Nørgaard Copenhagen Fall / Winter Collection 2022.